Originally published in Midtown Lifestyle
Brewing for a Cause
Tucked into the back corner of an empty parking lot in Atlanta’s ever-changing Westside is a small brewery with a giant personality and a huge heart. Steady Hand Brewery, still a relative new comer to the Atlanta craft beer scene, is making a gigantic impact in our community by giving. For the brothers behind the brewery, the coin of the realm is beer and there is good intention being poured everywhere.
Brain Sullivan, Steady Hand’s brewmaster, who’s roots are in the kitchen feels a deep connection to the culinary world here in Atlanta. Partnering with the Georgia Ovarian Cancer Alliance (GOCA) and Les Dames d’Escoffier International- Atlanta Chapter to host a participating chef appreciation dinner for this year’s 10th Annual Shaken, Not Stirred Gala was an eye-opening experience for Brian. This little dinner shined light on a clever opportunity, rooted in partnership and community, to benefit everyone. “Our main goals with GOCA,” said Sullivan, “were to bring people together, highlight a cause, do some good for our community, and to drink some really good beer”
After learning that GOCA had to cancel their annual fundraiser as a result of the global corona virus pandemic, Brian instinctively knew that he had to do more for his new group of friends! The brewery had already agreed to a Steady Hand ‘Brewers Package’ for a group of ten for the silent auction at this year’s gala but now; things were very different. “After listening to and hearing about the difficulties that those women had faced, it was easy to see that we had to do more,” said Sullivan. What GOCA had provided to women throughout Georgia was incredible, Steady Hand instinctively knew what they had to do. “We make great beer,” said Sullivan, and making great beer for a great cause seemed like a natural thing to do!”
Steady Hand Brewery, known for their delicious lagers, ales, and stouts is also an industry leader when it comes to the incredible artistic design of their cans and packaging! Brain said, “Steady Hand is going to be producing the Georgia Ovarian Cancer Alliance (GOCA) beer, the first real charity beer in Atlanta; we are so excited about this partnership.” This new beer will be sold in cleverly designed cans as well as draft that will be served on tap at the brewery. The beer, which will probably be a “hoppy saison”, is in development now. Everyone involved with the project is delighted that GOCA’s logo is going to be included in the artwork. Steady Hand is also planning on releasing the beer for draft sales in local restaurants encouraging everyone everywhere to participate in a give-back program for this organization. “With a percentage of the sales from each beer being donated to GOCA it is going to be easy to put your money where your mouth is!”
“Hold Steady” is a motto for Steady Hand Brewery and in these uncertain times it is important for Brian to let everyone know he’s going to continue on making great beer and supporting others. The brewery is planning a series of responsibly distanced fundraising events benefitting the Georgia Ovarian Cancer Alliance once our world gets a little more back to normal as well as being a big part of the GOCA upcoming virtual fundraiser. At the end of the day Brian’s dedication to the community and his continued support of GOCA throughout these most difficult times makes him a true hero in the eyes of everyone!
